October 9, 2024

Are We Struggling To Value Unicorns?

Are We Struggling To Value Unicorns?

Clearly, valuation techniques successful in the past do not apply to the new age fast growth, tech-driven businesses. Assets, intellectual property, customer bases and profit the old yardsticks have been replaced by user metrics and the founders reputation as well as PR and market excitement. Though there are numerous successful companies...unicorns even, based purely on these metrics, they need to be treated as the exception rather than the rule...and WE DO need a new playbook!

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